Increased advertising on the Internet

Increased advertising on the Internet

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In the UK for the first time in history data for online advertising have surpassed spending on television advertising.</p>


In the UK spent more for advertising on the Internet than in television commercials. In the first part of this year for online advertising are spent £ 1.75 billion which represents 23.5% of funds allocated for advertising. In contrast, in television have gone 21.9% of total assets of advertising.</p>


Board representative for television advertising, Lindsey Clay, has stated that measurements are accurate and fair. It is ridiculous, but also pointless, counted the money spent on each aspect of advertising on the Internet, has added to it. According to its advertising on the Internet consists of more than one page, while each of them should be considered separately.</p>


On the other hand, by office order for advertising on the Internet has room for improvement in their field, and that in this form of advertising will soon be spending up to 30% of general funds dedicated for marketing purposes.</p>
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