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In today’s industry if you run onto an eCommerce business, chances are that customer that they have are active on social networks and social media sharing sites. From Facebook to Twitter to Linkedin to Youtube, there’s no limit to the number of social networking channels available for a business to leverage.
Web Banner on telegrafi.com
On the case of smard, their main tool of marketing is telegrafi.com, which according to its internal statistics has more than 6.4 million visits per month. Beyond that, Smard markets itself through the traditional market and has a huge banner in a good spot at the center of Prishtina. It also brings in special offers to customers through newsletters and features some products from time to time on telegrafi.com.
Interactive Banner – Comes once in front of every new IP visit to telegrafi.com
How to get more?
In order to stand out in front of the customers, an eCommerce business has the possibility to get more of them through advertising with pay per click listings. This is considered to be the fastest way to get a customer, even though there is a considerable focus on short-term results. A tip from entrepreneur.com states that an eCommerce business should offer value to its visitors and make sure to capture information from them (even if they don’t buy). This gives you an ability to develop email marketing and send offers and information relevant to the visitor. PR activities and partnerships are beneficiary as well, while they also give more links to the site, and are essential to organic search results.
What needs to be done?
Well beyond the above suggestions in order to attract more customers, there are some tips that smard should follow in order to attract more customers and this include:
Lack of Customer Engagement on Facebook
You can read more about the eCommerce market on part 1 and about the case study of smard on part 2.
Lexo tek faqja e tij...
Web Banner on telegrafi.com
On the case of smard, their main tool of marketing is telegrafi.com, which according to its internal statistics has more than 6.4 million visits per month. Beyond that, Smard markets itself through the traditional market and has a huge banner in a good spot at the center of Prishtina. It also brings in special offers to customers through newsletters and features some products from time to time on telegrafi.com.
Interactive Banner – Comes once in front of every new IP visit to telegrafi.com
How to get more?
In order to stand out in front of the customers, an eCommerce business has the possibility to get more of them through advertising with pay per click listings. This is considered to be the fastest way to get a customer, even though there is a considerable focus on short-term results. A tip from entrepreneur.com states that an eCommerce business should offer value to its visitors and make sure to capture information from them (even if they don’t buy). This gives you an ability to develop email marketing and send offers and information relevant to the visitor. PR activities and partnerships are beneficiary as well, while they also give more links to the site, and are essential to organic search results.
What needs to be done?
Well beyond the above suggestions in order to attract more customers, there are some tips that smard should follow in order to attract more customers and this include:
- Going where the customers are: Go everywhere: on Facebook, Twitter, LInkedin, YouTube, Pinterest, etc. there’s no limit to the number of social networks a business can leverage. Ley to successful social media marketing for an ecommerce is choosing the right channels.
- Monitor Competition: There never should be an approach like, we are first – we are the best. The market is growing quite fast, and just recently another player jumped in www.gorenjeks.com. Monitoring what they do could benefit on how to better use the current tools that you have, how to promote products/services through social media channels, etc.
- Promote Exclusive Offers: Smard has a Facebook page with more than 790 likes, but it could do to earn more customers is giving them something they cannot get anywhere else. Promote a contest and reward the top client. Offer an exclusive item to a specific number of fans/followers or give away free coupons. Exclusivity makes a customer even happier.
Lack of Customer Engagement on Facebook
- Don’t push it: It is understandable that the goal of an eCommerce is to sell products, but the selling strategy, should include something more. Product pushing and no engagement, means no optimal success. Looking at the screenshot of the Facebook page of Smard, you can clearly see that there is not enough engagement, and there needs something to be done. That includes: Messages or news stories from other sources, feeding blog content, asking questions, making polls, posting pictures from events, etc.
- Sell beyond the website: On one hand Smard requires a redesign of the website to enrich the customer experience and ease the customer experience, but on the other hand it should also enrich the experience of a potential customer on Facebook and other usable social networks. Nowadays there are tools for building a very unique spot on a Facebook page where customers can browse and buy there.
You can read more about the eCommerce market on part 1 and about the case study of smard on part 2.
Lexo tek faqja e tij...