8 Design Secrets
All designers dream of the client who says Money is no object. Hire as many photographers and illustrators as you need to get the perfect images for my piece. And while youre at it, get a professional writer in there. And printing? Die cuts, 7 or 8 colors, special papers and folds go for it!</p>
Sadly, this client does not exist. At least Ive never met her.</p>
Heres the more typical client conversation:
Client: I need a full page ad designed.
Designer: Great!
Client: Ive written the copy already. Its about 400 words can you edit it for me? And I have a couple of photos that Id like to use that I got from a stock disc I bought in 1998. Oh and I need it by the end of the day today.
Designer: Checks balance in retirement account.</p>
Whenever this happens, I turn to my arsenal of design tricks things I do time and time again to transform less than ideal elements into a good design. Assume that these are the elements provided by the fictional client:
</p>
And the title: Going Places</p>
Heres a run of the mill layout:
</p>
I can do better than that*! Here are eight of my secret weapons.</p>
1) Crop the image
2) Turn the image into black and white</p>
</p>
3) Add white space</p>
</p>
4) Break borders</p>
5) Play with scale</p>
6) Change the size of the final piece</p>
7) Lose the art use a type treatment</p>
Silhouette</p>
</p>
Ky artikull eshte marre nga: http://www.albpixel.com/?p=244. Per me shume artikuj te ngjashem vizitoni: http://www.albpixel.com/?p=244
All designers dream of the client who says Money is no object. Hire as many photographers and illustrators as you need to get the perfect images for my piece. And while youre at it, get a professional writer in there. And printing? Die cuts, 7 or 8 colors, special papers and folds go for it!</p>
Sadly, this client does not exist. At least Ive never met her.</p>
Heres the more typical client conversation:
Client: I need a full page ad designed.
Designer: Great!
Client: Ive written the copy already. Its about 400 words can you edit it for me? And I have a couple of photos that Id like to use that I got from a stock disc I bought in 1998. Oh and I need it by the end of the day today.
Designer: Checks balance in retirement account.</p>
Whenever this happens, I turn to my arsenal of design tricks things I do time and time again to transform less than ideal elements into a good design. Assume that these are the elements provided by the fictional client:
And the title: Going Places</p>
Heres a run of the mill layout:
</p>
I can do better than that*! Here are eight of my secret weapons.</p>
1) Crop the image
2) Turn the image into black and white</p>
3) Add white space</p>
4) Break borders</p>
5) Play with scale</p>
6) Change the size of the final piece</p>
7) Lose the art use a type treatment</p>
</p>
Ky artikull eshte marre nga: http://www.albpixel.com/?p=244. Per me shume artikuj te ngjashem vizitoni: http://www.albpixel.com/?p=244