The mobile side of eCommerce [Çelik's Blog]

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According to Forrester, customers are reducing the shopping time in physical stores, while mobile devices account in some case more than 60% of a site’s traffic. Telecommunication Regulatory of Kosovo, reports that the number of mobile phone users for the second half of 2012, has gone to more than 1.5 million users. Unofficial reports state that the number of smartphones in the market of Kosovo is close to 250,000 or more.
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Telegrafi Mobile
On the other hand while people are increasingly using their smartphones as a replacement for desktop computers, the mobile experience matters a lot, and in fact a research has found that 67% of the people more likely while make a purchase if a website they’ve reached on their phone is smartphone friendly. Back in Kosovo, you can measure a handful of companies that have a mobile version like Telegrafi or Gizzi Grill. The mobile experience at the eCommerce sites of the market here is painful, in fact there is no mobile experience at all.
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Infographic: Men Are Bigger Mobile Shoppers Than Women – Click for a larger picture. Research by usamp.com
Smashing Mag has an excellent article on what kind of design patterns can be used for an ecommerce to boost sales, and there’s definitely something worth that Smard should look into. Technologies like HTML5/CSS3 nowadays allow responsive themes, so that the homepage reacts to the screen side. It enriches the customer experience and the customer see everything quickly

No Mobile Experience for users at smard.info
Easy Navigation site-wide, something similar to the Facebook Mobile App, suggested searches, sorted and filtered results, product pages, galleries, shopping carts and above all checking carts should be simple and easy to use. As Sterling Brands and Smith Geiger shows, mobile customers are more willing to purchase when the site is mobile-friendly. All of those together create the mobile UX, which creates a successful business if done well.

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